Since 2015 I've followed up my Top 10 Toylines of the Year list with Missing in Action (no relation to the Chuck Norris film), a look at what lines made the list in the prior year's best of list but fell off for this year. This is somewhat of a reflective list where I look back at the Top 10 Toylines list from the year before and give my reasoning for why some of the lines from that year failed to return for the current year's list. 2024's top 10 list had five lines returning from 2023's list (2023's also had five returning lines while 2022's top 10 list had seven returning toylines and 2021 only had four returning toylines from the 2020 list). I find it interesting to look at the lines that failed to show up again in order to diagnose why they went missing. It's also fun to make some complaints and whine a bit, which might be part of the reason I enjoy this list so much. There's a lot of piss and vinegar here. There are a few reasons why a toyline might make this list:
Missing in Action: This is a toyline that gets cancelled, ends, or just didn't have any releases during the year. It happens a lot, unfortunately, and often to some of my favorites it seems, though not as much as in the past. There do seem to be more longer running lines today than, say, 10 to 15 years ago.
Demoted: Sometimes a toyline just gets outdone by others. This isn't specifically related to the quality of the demoted line and more reflective of the quality of the lines that supplanted it or of my interest shifting to other things. You can be demoted simply because of my attention shifting elsewhere.
Sunk: This is when a toyline has a severe drop in quality, becomes stale, or suffers an exorbitant price hike that causes it to fall off my radar. While most toylines get better as they go, some do indeed get worse and worse due to cost cutting, mismanagement, and quality control issues. Sometimes the price just outpaces the value, making a once impressive toyline now seem like a shell of its former self.
Let's jump in and check out who went missing in action in 2024 after the break...
Batman Classic TV Series/ Batman '66 by McFarlane Toys- Demoted
This line is still going (now with characters from some animated projects, too) but this year there just weren't any figures I really wanted other than the pair of Batgirls from The New Adventures of Batman. It was neat to see more villains unique to the show and characters from the Batman '66 comic series, but none of them tempted me to actually purchase them.
Cosmic Legions by Four Horsemen Studios- Demoted
During this past summer when there was a great sale on the figures, I actually filled in some gaps from my Cosmic Legions collection. Still, there weren't that many new releases (my favorite, Kalian Shunn, ended up on my Best of the Rest list). There were a couple neat exclusives for conventions and retailers, but none really grabbed my attention that hard. Still a nice line, but just a slower year. I would like to see some more unique weapons in this line, though; Everyone having the same pistol and rifle is getting a bit dull.
Dungeons & Dragons by NECA- Demoted/ Missing in Action?
NECA's D&D line was one of the smaller lines from my list last year but I loved all three villains they released. In 2024, there was only one new figure (Elkhorn, who I didn't have as much interest in and didn't pick up) and some retro cared repaints. That's it! NECA has also been pretty quiet about the future of this line, so this one seems like it might be Missing in Action. That's a shame at NECA's figures were way nicer than Hasbro's and Super7's stuff that's just starting to come out.
During this past summer when there was a great sale on the figures, I actually filled in some gaps from my Cosmic Legions collection. Still, there weren't that many new releases (my favorite, Kalian Shunn, ended up on my Best of the Rest list). There were a couple neat exclusives for conventions and retailers, but none really grabbed my attention that hard. Still a nice line, but just a slower year. I would like to see some more unique weapons in this line, though; Everyone having the same pistol and rifle is getting a bit dull.
NECA's D&D line was one of the smaller lines from my list last year but I loved all three villains they released. In 2024, there was only one new figure (Elkhorn, who I didn't have as much interest in and didn't pick up) and some retro cared repaints. That's it! NECA has also been pretty quiet about the future of this line, so this one seems like it might be Missing in Action. That's a shame at NECA's figures were way nicer than Hasbro's and Super7's stuff that's just starting to come out.
Indiana Jones: Adventure Series by Hasbro- Missing in Action
Last year everyone suspected this line was pretty much over in 2023 when nothing new was shown during the second half of the year but 2024 did prove to be barren of any new releases from this line. It's a shame, especially because the videogame Indiana Jones and the Great Circle is incredible and has proven to be a huge success. Hasbro left a lot of holes in this collection, not even touching Kingdom of the Crystal Skull and leaving out main characters like Mola Ram, Willie Scott, and important variants of characters like Young Indy, Marion, and Sallah. They didn't even release every figure Kenner released in the original The Adventures of Indiana Jones line (no Indy in Disguise, Marion in the white dress, German Mechanic, Monkey Man, nor Cairo Swordsman) and, other than Indy variants, it felt like they released the opposite figures of Hasbro's 2008 line. Nice to have with some real winners, but what a botched way to handle this license.
Masters of the Universe Origins by Mattel- Demoted
MOTU still has a presence on my best of 2025 list, but Origins wasn't that exciting this year, even with the presence of Eternia. There were some great figures like Sy-Klone and some of the new Snake Men, but overall things felt a bit stale. Lots of repaints and the more exciting stuff was happening in other lines. This line seems exclusive to Mattel Creations now, so hopefully they'll finish up the vintage line there. That seems to be what they're going for.
Well, those are the five lines that went "missing in action" for me this year. What toylines did you stop, drop, or put the breaks on this year? What lines "ghosted" you, leaving you with an incomplete collection? Let me know in the comments below!